GLA University introduces a cutting-edge 4-year undergraduate program – BCA (Honours/Research) with Specialization in Digital Marketing, aligned with NEP 2020 and the UGC’s Apprenticeship Embedded Degree Programme (AEDP). This program is designed to develop tech-savvy digital marketers by combining core computer application knowledge with hands-on training in contemporary digital marketing practices.
The curriculum equips students with essential skills in programming, databases, web development, and software engineering, while offering specialized training in SEO, SEM, content marketing, social media, influencer marketing, email marketing, and more. A key highlight is the industry-embedded apprenticeship in the final year, offering 6 to 12 months of real-world exposure in reputed organizations.
The course also emphasizes certifications from platforms like Google, HubSpot, Meta, and SEMrush to enhance students' industry readiness. With a strong focus on employability, students are prepared for roles such as Digital Marketing Analyst, SEO Specialist, Social Media Manager, and PPC Expert, opening doors to careers in IT firms, digital agencies, and e-commerce businesses.
Each semester builds progressively—from foundational computer applications to advanced marketing analytics and full-time apprenticeship. The program also supports exit options after three years with a BCA in Digital Marketing, catering to flexible learning goals.
This interdisciplinary blend not only addresses current market skill gaps but also aligns with the growing demand for professionals adept at integrating technology and marketing. GLA University’s BCA Digital Marketing program is your launchpad to a future-proof digital career.